Nova Communications engages with clients on a project, retainer or a la carte basis based on needs and budgets.
Strategy and Counsel
Advice, planning, insight, brainstorming and deep-thinking to get your business and program off the ground or give it a fresh perspective. Insight into integrating your PR, Marketing and Social Media campaigns for larger impact and reach.
Positioning and Messaging
Comprehensive positioning, messaging and story development and/or refinement that connects you to your audience in an emotional and unique way. Develop or distill core messages to convey a compelling story. Additional writing services include website and ad copy, blog posts and brochure development.
Media/Influencer Relations and Storytelling
Specialize in creating compelling stories to help you articulate your message and gain the right kind of visibility with influencers. Writing press releases and blog posts, developing story ideas, news hooks and angles to present to selected media. Media pitching through traditional media, online and blogs.
Social Media Management and Content Creation
Social media is an art and a science. Create comprehensive social media strategies and campaigns and produce engaging original content. If you don’t have the bandwidth to manage the day to day engagement required to run a successful social media program, we can work together to develop and manage social media profiles, integrate social media into sales and marketing campaigns, and engage with customers and prospects to gain their interest and trust.
Social Media Workshops and Training
Whether you’re new to social media or need a refresher, or want to train your team on the benefits of social in meeting their business goals, I can develop corporate-wide, team and individual social media training sessions personalized to your needs. Learn how to create new and improved relationships with prospects, customers, partners and influencers; explain to the C-level the value of social media engagement across the enterprise; active listening and monitoring tips to understand your industry, competitors and customer needs and pains.
Social Media Audit
Take your social media activity to the next level. Sometimes all it takes is a few minor adjustments in how, when and what you’re communicating and on what channel. A social media audit will assess your current efforts to help you understand opportunities for improvement, how you stack up to your competitors and how to make adjustments to improve. An audit will include a review and analysis of your existing social media activity, engagement and results; strategies and tactics for integrating social media to achieve business goals; assistance and recommendations to map your business offerings to the needs of your market; and a written plan summarizing findings and actionable recommendations.
Social Media for Events
Rise above the noise at industry conferences and events by tightly-integrating social media into your event strategy. Let’s turn up the ROI volume by engaging with customers, partners and industry influencers at the event, inspire new audiences to connect your brand and nurture existing relationships.